P&O Cruises Announce New Brand Ambassador
P&O Cruises have revealed thier newest brand ambassador as Gary Barlow, who is one of Britain's most popular and successful musicians. According to a company statement " the partnership set to fuse music with amazing travel experiences for guests onboard".
Gary Barlow debut will con inside with the launch of P&O Cruises newest contemporary cruise ship Iona. The multi-award winning signer, songwriter, producer and member of one of the UK's most loved bands, Take That, will take up the role as musical director of The 710 Club aboard Iona.
As part of this role, Barlow will be tasked of making this intimate music bar one of the most exciting live music afloat. With a showcase of performances tailored towards P&O Cruises British travellers and music lovers. The late-night venue will also give an opportunity to rising stars to get their big break.
P&O Cruises president, Paul Ludlow, commented: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador. Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.
“We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart.”
Gary Barlow added: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.
“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”