Ambassador Cruise Line

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Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price. Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships

The aim is simple - to provide the holiday you deserve and have worked hard for, full of Ambassador memories to cherish. With an inaugural cruise season that has been carefully curated. It provides a wide choice of fascinating destinations, matched to an enticing array of activities and entertainment, with the room to breathe at sea.

Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas! Are you ready to enjoy yourself?

 Cruising for Adults Only

Both Ambience & Ambition operate as a primarily adult only ships (18 years and over). This means that you can enjoy the pleasures of cruising in the company of adult guests.  

 Multi-Generational Cruising

Although essentially for adults, Ambassador offer a number of multi-generational cruises during school holiday periods each year, and all infants over 6 months and children are welcome. Look out for the ‘smiley face’ symbol indicating these cruises. Please note that there are no dedicated children’s facilities on board.

 Solo Cruising Options

Ambassador recognise the need to offer attractive deals for solo cruisers, which is why they have set aside cabins dedicated to single travellers. For those sailing alone for 6 nights or more, a special programme of events, including a welcome cocktail party. Meet like-minded travellers and crew, and form friendships of a lifetime within the Ambassador community.

Discover More Ashore

To enhance the enjoyment of your cruise, a wide choice of optional destination experiences designed to maximise your time at each port of call. Details will be announced approximately two months before you sail. As numbers on some experiences may be limited, we recommend that you take advantage of the pre-registration service to ensure that you do not miss out.  

Whether you’re laying back soaking in the stillness or trying a new activity for the very first time, travelling with Ambassador is full of unique moments that help us become better versions of ourselves. Sharing this growth with one another is part of the Ambassador experience as you join together in the same community at sea.

To allow for greater savings and better budgeting, we highly recommend one of the onboard packages, which include service charges and gratuities. These can be purchased upon booking so that the hassle is taken out of your hands straight away. Drinks are only available from the public bars and lounges. Drinks purchased through room service will be charged at the standard room service rates.

With all Ambassador Fare bookings all-inclusive drinks & gratuities are included as standard with the opportunity to upgrade your holiday to premium drinks packages including Explorer, Expedition & Adventurer (for children)

Enjoy yourself with a host of amazing entertainment including quizzes, crafting, plays, cabaret, West End style shows and much more - don't make a song and dance of it! They leave that up to you as quality entertainment shouldn't have to come at a high price.

Beyond those special moments to learn something new or show off a favourite pastime, on both Ambience and Ambition have the sensational Palladium theatre that will whisk you away to lands near and far as you sit back and relax for an afternoon or evening of worldclass storytelling. 

Waiting in the wings is our onboard entertainment team, the Ambassador Theatre Company. They have crafted an itinerary of performances hand-picked for our guests that feel as beautiful and diverse as the destinations you will visit in between shows. 

As well as the razzle and dazzle of the West End, Ambassador also brings you the drama, comedy and suspense from the theatre. Theatre@Sea is a unique and exclusive product to Ambassador, featuring a range of professionally written plays set to add a distinctive dimension to daytime and evening entertainment programmes.

From Executive Chefs to talented bar staff, dining and drinks on board are designed with you in mind. Our carefully crafted menus blend traditional fare with locally inspired dishes, giving you a taste of the finer things in life. And you will enjoy exceptional service and authentic flavours every day, as outstanding cuisine shouldn't have to come at a high price.

They’ve got venues for every mood, from the elegant Buckingham and Holyrood (Ambition) restaurants offering sophisticated options catered to all, to Borough Market where flavours from around the world come together, allowing you to craft your own unique dining experience. 

Why not expand your taste buds at one of our speciality restaurants? With have Saffron*, offering exceptional Indian fusion cuisine, and premium fine dining in Sea & Grass* and a taste of the Mediterranean in Lupino's* (Ambition). 

Then there is the pinnacle of dining with Ambassador, The Chef's Table*, which includes an exclusive galley tour, and the Executive Chef walking you through every course, talking about the inspiration behind the dish and its preparation.

Breakfast and lunch are generally served on an open seating basis, giving you and your appetite plenty of choice. Please note on board Ambition, at breakfast you can expect a full buffet with one special served to the table and for lunch there will be starter, soup and desert served buffest style with the main course served to the table.  With two sitting dining, which can be requested when booking your cruise. If you have any dietary requirements, they can easily accommodate - just let us know in advance.